'chief maimeng (cute) officer' for the upcoming Nov. 11 online shopping festival. The announcement has intrigued pet lovers worldwide, convin▓cing cat owners around the glob
e to compete for the '▓CMO' position.In order to promote its Singles Day online shopping festival, the e-▓commerce giant, whose Chinese name translates to "sky
cat," ▓will select one feline to serve as its brand ambassador.▓ Cats from anywhere in the world are eligible to join the▓ competition, according to the announcement.S
ome for▓eign cat celebrities have already signed up, including Grum▓py Cat, an American online phenomenon whose permanently g▓rumpy facial expression has gained her a?/p>
坮ound half a million followers on Twitter. Maru, a Scottish fold from Japan whose YouTube videos have an average of 800,000 views each, has also thrown h
is hat into the ring▓, Thepaper.cn reported on Oct. 26.Tmall has also▓ launched augmented reality (AR) games featuring▓ the cat celebrities. With the help of AR and LBS technolog▓ies, Internet users can interact with beloved cat celebrities online, as well as receivi▓ng coupons and gifts.In addition
-2017 08:09 BJTA mar
to famous foreign cats, domestic cats are encouraged to apply fo▓r the position. Tmall has arranged a qualif▓ication trial on Sina Weibo, call
tional Natural Res
ing for I▓nternet users to upload photos and short description▓s of their cats. The selection process has gone viral under the hashtag "ChiefM
isted as a criticall
aimengOfficer," garnering over 19 million page views as of pr▓ess time.Nov. 11, also known as Singles Day in China, is an online shopping fes
a spotted the cat wh
tival for Internet users▓ around the country. In 2015, Alibaba Group saw its gross merchandise volume break the 2014 record within half a day
eras, set▓ up in th